Animated Digital Stickers for Whatsapp

Konica Minolta Singapore aimed to develop a set of WhatsApp stickers for Chinese New Year greetings, celebrating the Year of the Tiger.

To make the stickers more locally relevant, we proposed incorporating dialect greetings and cultural elements unique to Singapore’s CNY celebrations, such as Lion Dance, Mahjong, and Ang Baos.

The design features a mascot inspired by Japanese anime, characterized by an oversized head (大头), expressive emotions, and sparkling eyes. To reinforce brand identity, we integrated Konica Minolta’s signature blue as the background, ensuring a strong visual connection to the brand.