A long-term creative partnership with DBS produced a diverse body of video work — spanning product campaigns, financial education, and brand content across multiple series and formats.
Each project presented its own creative challenge: distilling complex financial products into approachable narratives for retail investors, maintaining a consistent brand voice across very different content types, and adapting visual storytelling to match the tone of each series — from the accessible warmth of the Ease Series to the data-driven precision of investment explainers.
Across all projects, I was responsible for motion design and animation — building and maintaining the visual systems that made each series feel cohesive, on-brand, and fit for a leading financial institution.